When your SEO strategies are effective, you visibly reach your goals in terms of page views, conversions, increases in revenue, and other metrics. You can measure the return on investment and present the results to your clients. On the contrary, if you’re falling short on your objectives or target metrics, and if you can’t sustain the success of your strategies, these would be detrimental to how clients regard your services. The content you generate for your clients won’t be found, and they won’t enjoy more brand recognition and sales.
http://seomarketingmachine.com/top-3-seo-mistakes-successful-tips-on-how-to-improve-seo-returns-for-you-your-clients/
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