Through their profound influence in the technology industry and their constant innovations and updates, Google has transformed the SEO marketing industry. Google Search, with its ever-changing algorithms dictates how businesses and digital marketing professionals optimize websites and web pages. Those who play by Google’s rules are more likely to see their web properties displayed prominently on the organic portion of the SERPs when targeted keywords and keyword phrases are typed by users. On the other hand, with the growing sophistication of smartphone technology, it’s no longer enough for digital marketing professionals to ensure that their clients’ websites are built and optimized for desktop, as they also have to ensure that their clients’ websites are mobile-friendly and mobile-optimized.
http://seomarketingmachine.com/mobile-seo-marketing-are-you-keeping-up-with-googles-latest-updates/
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