Sunday, September 20, 2015
Are you still targeting two or three keywords for a website? The following bit of new information might convince you to do otherwise. During the AMA Content Marketing Conference, Chris Baggott of Compendium showed that 70% of most searches are long-tail searches. Therefore, by targeting long-tail keywords, websites will find little competition, thus yielding higher conversion rates. Moving to longer variations of a website’s seed keyword does more than just improve its SEO. It also promotes real engagement, and helps websites drive more organic traffic and improve its search rankings. As an SEO reseller, how will your white label service provider identify and utilize the long-tail keywords that will do wonders for your clients’ websites?
Friday, September 18, 2015
Larger brands and mega-corporations often seem to have the upper hand in SEO, making smaller and locally-owned businesses feel like they can’t compete with the big boys (and therefore, have no chance of connecting with their target audience online). It’s no surprise that many larger brands and mega-corporations’ websites appear in top ranking positions on search results, for they already have decades worth of content, millions of inbound links, and numerous online visitors. As impossible as it may seem, marketing for small and locally-owned businesses (and pitting them against bigger brands) is no longer a daunting task. Effective SEO strategies have become more holistic and comprehensive in their scope, it’s no longer about getting the most number of inbound links or identifying that “magic keyword.” Instead, it’s about long-term goals, like building an online audience, driving traffic to websites, and gaining conversions and sales.
Wednesday, September 16, 2015
Online marketing isn’t as easy as some people think. There’s a lot of chaff to sift through, and online marketing gurus have been trumpeting their knowledge of SEO for years. This has led to the accumulation of a lot of information about online marketing and SEO. Learning how to improve your SEO efforts involves knowing whether a piece of advice is worth following or not. An article by Ron Johnson in Business 2 Community illustrates a few examples. For instance, a lot of people believe that content is all that you need to succeed. Admittedly, good content would be able to raise your clients’ page rankings; however, to get good content, it should be relevant to your clients’ products or services and be directed to their target market. Great content is worth nothing to your clients if it doesn’t promote their brands or companies in some way.
Monday, September 14, 2015
SEO marketing is a constantly changing landscape. It can be difficult for SEO resellers to keep up with the current best practices if their attention is divided among various business operations. This is one of the reasons why it pays to outsource SEO campaigns to reputable white label SEO service providers, as they apply the most effective and current best practices. According to an article that was recently published in Business 2 Community, trends in SEO marketing can be divided into three key components: technical SEO, user experience, and “fat” content. Indeed, successful SEO campaigns this 2015 will require the integration of these three key components.
Saturday, September 12, 2015
Countless debates have stemmed from the use of black hat optimization tactics. However, while it is true that most black hat practices are condemned by Google due to their manipulative and deceptive nature, it is also a well-known fact that some of the most successful companies today have used aspects of such tactics to rise above others in an extremely congested market. White hat SEO is considered to be the “legal SEO” because the optimizer follows Google’s guidelines, and is more focused on optimizing for the visitors instead of for the search engines. Black hat SEO, on the other hand, has clear intentions of improving rankings on search results through tactics that are deemed inappropriate by Google. What most people don’t realize is that the most successful SEO campaigns actually mix the best characteristics of both strategy types.
Thursday, September 10, 2015
The Internet is saturated with advice and tips designed to power SEO services. These include keyword research, content creation and publication, meta-data optimization, and link building, among others. While Google’s ever evolving algorithms, the introduction of new technologies and devices, as well as changes in consumer behavior, have radically altered the SEO landscape, some fundamentals remain…well, fundamental. Don’t believe me? Take a look at these enduring SEO fundamentals: Post high-quality content that your clients’ audience wants to read – The plain and simple requirement for content is that it must be informative and original. This was, and still is, the driving concept of content writing. You might have encountered tips on how to “creatively” insert keywords, or write attention-grabbing headlines, but at the end of the day, what matters most is the importance of what you’re saying. Focus on creating content that your target audience wants to read.
Tuesday, September 8, 2015
When your SEO strategies are effective, you visibly reach your goals in terms of page views, conversions, increases in revenue, and other metrics. You can measure the return on investment and present the results to your clients. On the contrary, if you’re falling short on your objectives or target metrics, and if you can’t sustain the success of your strategies, these would be detrimental to how clients regard your services. The content you generate for your clients won’t be found, and they won’t enjoy more brand recognition and sales.
Sunday, September 6, 2015
Through their profound influence in the technology industry and their constant innovations and updates, Google has transformed the SEO marketing industry. Google Search, with its ever-changing algorithms dictates how businesses and digital marketing professionals optimize websites and web pages. Those who play by Google’s rules are more likely to see their web properties displayed prominently on the organic portion of the SERPs when targeted keywords and keyword phrases are typed by users. On the other hand, with the growing sophistication of smartphone technology, it’s no longer enough for digital marketing professionals to ensure that their clients’ websites are built and optimized for desktop, as they also have to ensure that their clients’ websites are mobile-friendly and mobile-optimized.
Sunday, July 26, 2015
In our increasingly connected world, many business owners realize that maintaining a business website and a dynamic presence on social media often leads to better results than more traditional forms of marketing, such as print advertising. The Internet is often the first resource consumers turn to when they’re searching for new products and services, and when they are searching for answers to their queries. Plus, the introduction of increasingly sophisticated smartphones, tablets, and other devices means that consumers are accessing information from varying screens and different contexts. For businesses to succeed in such a noisy, connected environment, they need to make consumers aware of their brands, as well as the products and services that they’re offering.
Friday, July 24, 2015
Online marketers know that SEO is constantly evolving in response to major changes to the search engine algorithms. Google has made strides to improve its organic search results by releasing the Penguin, Panda, Hummingbird, and other algorithms. These algorithms have reduced the number of spammy, irrelevant, and low-quality results in the organic portion of the SERPs. Panda—which was released in February 2011 and has since undergone numerous iterations—works to reduce the rankings of low-quality sites that provide “thin” content. Meanwhile, Hummingbird—which was released around August 2013—can be described as a major breakthrough in conversational search. According to the article, “Four SEO tactics to Embrace in 2015”, which was published on the Hubspot blog, “With Hummingbird, Google proved that they now understand what your page is about; they know the topic of the page, how unique the content is, and how well it’s written.”
Wednesday, July 22, 2015
Ever since Google launched its web crawling bot (known as “Googlebot”) to crawl new and updated web pages to add to the Google index, webmasters and SEO practitioners have focused on how to improve their SEO strategies. With consumers increasingly using search engines like Google to look for new products, services, and businesses, many business owners see the advantages of dominating the organic search results on the SERPs for search queries related to their businesses, brands, products, and services. Despite frequent claims from some circles that SEO is dead, according to Moz’s Rand Fishkin, SEO tactics—like keyword targeting and on-page optimization—are still as relevant as ever. Unfortunately, there are virtually hundreds of best practices for keyword targeting and on-page optimization. In fact, Fishkin states that there’s no “one absolute right way to optimize a page”.
Tuesday, July 21, 2015
Marketers know that to succeed in content marketing, they need to provide their readers with valuable content. However, as outlined in a Kissmetrics blog post, providing valuable content is just one part of a two-part rule. The second part of the rule entails delivering content to the people who will find it valuable. Online marketing agencies and SEO consultants who provide SEO marketing services to their clients know that great content can fail to tap its target audience unless it is delivered to them through the proper distribution channels. Since there are seemingly limitless distribution channels, marketers need to perform the necessary research and select the distribution channels that will reach their clients’ target audiences.
Tuesday, June 23, 2015
Frequent developments in search engine optimization (SEO), plus the daily rigors of managing business activities, means that many business owners feel intimidated by SEO. This is why most businesses opt to outsource their SEO campaigns to digital marketing companies that can work on building their online visibility. Outsourcing also enables business owners to focus on running their establishments. If you’re thinking of providing SEO reseller services to different businesses, you in turn can outsource your clients’ SEO campaigns to reputable white label SEO service providers, like SEO Marketing Machine. An online report from Search Engine Watch states that the framework of an effective SEO campaign encompasses proper planning, budgeting, and measuring to ensure lasting success.
Sunday, June 21, 2015
Koozai highlights that identifying and understanding the goals of your client’s site is necessary before you can effectively measure the success of the SEO campaign. For many websites, the goal is relatively easy to see and will probably fall into two categories, namely: sales and revenue (online product sales, service bookings, and the like); or inquiries and leads (phone calls, contact form completions, etc.). For some, though, it may not be as simple. Regardless, you have to be clear on what the goals are. Otherwise, you won’t be able to measure success. You can’t even estimate the ROI. Moreover, you can’t be assured that you are really providing value to your clients’ audience. When doing business, it’s certainly a bad move to leave such things to guesswork.
Friday, June 19, 2015
When it comes to marketing these days, you almost can’t mention the term without the word “Internet” accompanying it. According to Business 2 Community contributor, Richie Contartesi, in his article entitled “SEO Best Practices and Trends for 2015,” the Internet is considered a huge factor on how marketing is currently performed, making the latest SEO trends vital benchmarks in keeping one’s marketing edge. Here’s why: traditional “push marketing” is gradually being replaced by more cost-effective inbound marketing strategies like SEO. Inbound marketing is meant to drive targeted audiences towards a business. Outbound marketing, meanwhile, tries to reach out to the masses and hopes to establish contact with the right people. If you’re still quite unsure on how to improve your SEO strategies, taking cues from today’s industry trends can provide a stepping stone.
Wednesday, June 17, 2015
Link building is an integral part of any SEO marketing effort, though it has received quite a bad reputation these days. An article on Forbes entitled 7 SEO Fundamentals More Important Than Link Building makes mention of an instance when Google’s John Mueller questioned the overall legitimacy of link building as an SEO strategy, based on evidence from the Penguin algorithm update. While link building is still vital to any SEO campaign, it is not the only secret to success. In fact, there is no secret to SEO success at all. Search engines like Google are continuously tweaking and refining their algorithms to counteract and penalize shady SEO tactics designed to manipulate search engine results, according to the Nuvonium.com article Search Engine Optimization: Ten SEO Fundamentals. Properly navigating through this tricky endeavor is made possible by mastering a few SEO fundamentals from day one.