Larger brands and mega-corporations often seem to have the upper hand in SEO, making smaller and locally-owned businesses feel like they can’t compete with the big boys (and therefore, have no chance of connecting with their target audience online). It’s no surprise that many larger brands and mega-corporations’ websites appear in top ranking positions on search results, for they already have decades worth of content, millions of inbound links, and numerous online visitors. As impossible as it may seem, marketing for small and locally-owned businesses (and pitting them against bigger brands) is no longer a daunting task. Effective SEO strategies have become more holistic and comprehensive in their scope, it’s no longer about getting the most number of inbound links or identifying that “magic keyword.” Instead, it’s about long-term goals, like building an online audience, driving traffic to websites, and gaining conversions and sales.
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