Are you still targeting two or three keywords for a website? The following bit of new information might convince you to do otherwise. During the AMA Content Marketing Conference, Chris Baggott of Compendium showed that 70% of most searches are long-tail searches. Therefore, by targeting long-tail keywords, websites will find little competition, thus yielding higher conversion rates. Moving to longer variations of a website’s seed keyword does more than just improve its SEO. It also promotes real engagement, and helps websites drive more organic traffic and improve its search rankings. As an SEO reseller, how will your white label service provider identify and utilize the long-tail keywords that will do wonders for your clients’ websites?
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