Tuesday, June 23, 2015
Frequent developments in search engine optimization (SEO), plus the daily rigors of managing business activities, means that many business owners feel intimidated by SEO. This is why most businesses opt to outsource their SEO campaigns to digital marketing companies that can work on building their online visibility. Outsourcing also enables business owners to focus on running their establishments. If you’re thinking of providing SEO reseller services to different businesses, you in turn can outsource your clients’ SEO campaigns to reputable white label SEO service providers, like SEO Marketing Machine. An online report from Search Engine Watch states that the framework of an effective SEO campaign encompasses proper planning, budgeting, and measuring to ensure lasting success.
Sunday, June 21, 2015
Koozai highlights that identifying and understanding the goals of your client’s site is necessary before you can effectively measure the success of the SEO campaign. For many websites, the goal is relatively easy to see and will probably fall into two categories, namely: sales and revenue (online product sales, service bookings, and the like); or inquiries and leads (phone calls, contact form completions, etc.). For some, though, it may not be as simple. Regardless, you have to be clear on what the goals are. Otherwise, you won’t be able to measure success. You can’t even estimate the ROI. Moreover, you can’t be assured that you are really providing value to your clients’ audience. When doing business, it’s certainly a bad move to leave such things to guesswork.
Friday, June 19, 2015
When it comes to marketing these days, you almost can’t mention the term without the word “Internet” accompanying it. According to Business 2 Community contributor, Richie Contartesi, in his article entitled “SEO Best Practices and Trends for 2015,” the Internet is considered a huge factor on how marketing is currently performed, making the latest SEO trends vital benchmarks in keeping one’s marketing edge. Here’s why: traditional “push marketing” is gradually being replaced by more cost-effective inbound marketing strategies like SEO. Inbound marketing is meant to drive targeted audiences towards a business. Outbound marketing, meanwhile, tries to reach out to the masses and hopes to establish contact with the right people. If you’re still quite unsure on how to improve your SEO strategies, taking cues from today’s industry trends can provide a stepping stone.
Wednesday, June 17, 2015
Link building is an integral part of any SEO marketing effort, though it has received quite a bad reputation these days. An article on Forbes entitled 7 SEO Fundamentals More Important Than Link Building makes mention of an instance when Google’s John Mueller questioned the overall legitimacy of link building as an SEO strategy, based on evidence from the Penguin algorithm update. While link building is still vital to any SEO campaign, it is not the only secret to success. In fact, there is no secret to SEO success at all. Search engines like Google are continuously tweaking and refining their algorithms to counteract and penalize shady SEO tactics designed to manipulate search engine results, according to the Nuvonium.com article Search Engine Optimization: Ten SEO Fundamentals. Properly navigating through this tricky endeavor is made possible by mastering a few SEO fundamentals from day one.